Course Details

Social Communication

Academic Year 2025/26

BZA002 course is part of 1 study plan

BPC-SI / E Winter Semester 4th year

Course Guarantor

Institute

Language of instruction

Czech

Credits

2 credits

Semester

winter

Forms and criteria of assessment

course-unit credit

Offered to foreign students

Not to offer

Course on BUT site

Lecture

13 weeks, 1 hours/week, elective

Syllabus

  • 1. Introduction to social sciences studies. Contribution of the subject "Social communication" for a student of the Faculty of Civil Engineering. Importance for the theory and engineering praxis. Information about Moodle. Activity.
  • 2. Social psychology and its place in personal life. Psychological terminology. Memory, speech and mind.
  • 3. Methods of psychological and communication research. Dialog, questionnaire, anamnesis. Education and self-education. The influence of environment on personality.
  • 4. Personality and its structure. Temperament and character. Types of personality. Personality development. Age periods of personality development. Biological and sociological determination of personality.
  • 5. Nonverbal communication and its types. Gestures, facial expressions, eye glances, haptics, proxemics.
  • 6. Learning, social learning, its importance and types. General mechanisms of learning. Problems of learning in praxis and life. Social learning styles.
  • 7. Stress and coping methods. Psychical hygiene, mechanisms of adaptation.
  • 8. Assertiveness. Effective communication. Communication at high-level standards. Preparing for a job interview.
  • 9. Communication theory, its application to society, to the individual and to the future life career.
  • 10. Rhetoric and communication. Quality of speech. Grammatical and rhetorical principles of public speech.
  • 11. Preparation of content and form of a speech. Communication among people. Czech language in speeches. Presentation academic language.
  • 12. Various types of public, monologue and dialogic speeches in praxis. Coping of nervousness presentation.
  • 13. Analysis of some frequent lapses in communication in public speech.

Exercise

13 weeks, 1 hours/week, compulsory

Syllabus

  • 1. Communication and rhetoric at present, its using in professional praxis and personal life. Prolegomena to social communication.
  • 2. Psychology of personality. Test of temperament and character.
  • 3. Principles of empathy in communication. Social stereotypes, the effect of the first impression. Group activity.
  • 4. Modal orientation of personality. Introduction to firm communication. Psychology of persuasion. Self-empirical exercise.
  • 5. Nonverbal communication, types, examples, models. Nonverbal means and speaker's celebrity.
  • 6. Nonverbal communication, types, examples, models. Nonverbal means and speaker's celebrity.
  • 7. Preparation of content and form of spoken public speech. Diction, respiration, phonation and articulation.
  • 8. Language and stylistic aids. Speaker's personality. Czech language in speeches. Structuring public speech. The quality of public speeches. Ways of coping stage fright.
  • 9. Preparation of a motivation letter, biography and a job interview situation.
  • 10. Trial of acquired knowledge and skills by the test of rhetorical self-reflection and public speeches (with using a video).
  • 11. Public presentations of students. Analysis of successes and failures, feedback.
  • 12. Public presentations of students. Analysis of successes and failures, feedback.
  • 13. Public presentations of students. Analysis of successes and failures, feedback.