Course Details

Visual Communication Techniques

Academic Year 2024/25

BGB038 course is part of 1 study plan

BPC-APS Summer Semester 3rd year

Course Guarantor


Language of instruction



3 credits



Forms and criteria of assessment

graded course-unit credit

Offered to foreign students

Not to offer

Course on BUT site


13 weeks, 2 hours/week, elective


1. Significance of graphic and model expression of the creative idea /inclusive design space/ 2. Development of the presentation techniques – history, the present, the future 3. Ideological basis of approach to the expression of a creative design 4. Two-dimensional forms of presentation of the creative idea 5. Materials for work in the 2D system, public presentation – the exhibition design 6. Three-dimensional model technique 7. Scenography in the exhibition design – libretto, skript, documentation for the implementation of exposure /exposition, execution, documentation/ 8. Materials and techniques for the work on 3D models 9. Working procedures in the treatment of model materials 10. Surface treatment of graphic and model materials 11. Contemporary presentation systems – forms of a creative work presentation 12. Excursion – manufacturing and execution of expositions on Brno Exhibition Grounds 13. Excursion – scenography (fair exposition, theatre, TV)


13 weeks, 2 hours/week, compulsory


1.-2. Dates for analysis 3.-6. Analyses of the implementations 7.-12. Visual presentation 13. Final evaluation of the results of the work