Course Details

Visual Communication Techniques

Academic Year 2025/26

BGB038 course is part of 1 study plan

BPC-APS Summer Semester 3rd year

Course Guarantor

Institute

Language of instruction

Czech

Credits

3 credits

Semester

summer

Forms and criteria of assessment

graded course-unit credit

Offered to foreign students

Not to offer

Course on BUT site

Lecture

13 weeks, 2 hours/week, elective

Syllabus

  • 1. Significance of graphic and model expression of the creative idea /inclusive design space/
  • 2. Development of the presentation techniques – history, the present, the future
  • 3. Ideological basis of approach to the expression of a creative design
  • 4. Two-dimensional forms of presentation of the creative idea
  • 5. Materials for work in the 2D system, public presentation – the exhibition design
  • 6. Three-dimensional model technique
  • 7. Scenography in the exhibition design – libretto, skript, documentation for the implementation of exposure /exposition, execution, documentation/
  • 8. Materials and techniques for the work on 3D models
  • 9. Working procedures in the treatment of model materials
  • 10. Surface treatment of graphic and model materials
  • 11. Contemporary presentation systems – forms of a creative work presentation
  • 12. Excursion – manufacturing and execution of expositions on Brno Exhibition Grounds
  • 13. Excursion – scenography (fair exposition, theatre, TV)

Exercise

13 weeks, 2 hours/week, compulsory

Syllabus

  • 1.-2. Dates for analysis
  • 3.-6. Analyses of the implementations
  • 7.-12. Visual presentation
  • 13. Final evaluation of the results of the work