1. Introduction into the marketing.

2. Basic terms and principles.

3. SWOT analysis of the civil engineering in the Czech Republic, examples of use.

4. Marketing mix, strategic decision processes in the firm.

5. Specifics of marketing in construction.

6. Strategic decision processes, strategic processes used in firm praxis.

7. Marketing research - methods and processes.

8. Marketing management in the firm – assumptions and principles.

9. Marketing audit of the construction firm.

10. Used elements in communication mix in construction.