Course Details

Marketing and Management

Academic Year 2023/24

CV064 course is part of 1 study plan

​ N-P-C-SI (N) / M Winter Semester 2nd year

Marketing as a business philosophy. Strategic marketing. Analysis of the market, surroundings, competitors. SWOT analysis, analysis of firm’s opportunities and threats. Company objective assignment. Typical variants of marketing strategies. Importance of the market. Marketing mix. Product policy. Distributive policy. Communicative policy.

Course Guarantor

Ing. Radek Dohnal, Ph.D.

Institute

Institute of Structural Economics and Management

Objective

Gain ability to work in distribution policy, contract acquirement and opportunities in construction production. Questions of basic management principles, leadership and management of fellow-workers in construction companies.

Knowledge

Abilities to work in distribution policy, contract acquirement and opportunities in construction production. Questions of basic management principles, leadership and management of fellow-workers in construction companies.

Syllabus

1. Marketing and its role in business development
2. Marketing Planning
3. Marketing Research
4. Industrial markets and buying behavior of organizations
5. Marketing in the public sector
6. Methods of Marketing Communications
7. Distribution processes
8. Marketing analysis in construction
9. Marketing strategy
10. Less well known "P" of marketing mix

Prerequisites

Knowledge of construction firm economic principles.

Language of instruction

Czech

Credits

4 credits

Semester

winter

Forms and criteria of assessment

course-unit credit

Specification of controlled instruction, the form of instruction, and the form of compensation of the absences

Extent and forms are specified by guarantor’s regulation updated for every academic year.

Offered to foreign students

Not to offer

Course on BUT site

https://www.vut.cz/en/students/courses/detail/272268

Lecture

13 weeks, 1 hours/week, elective

Syllabus

1. Marketing and its role in business development

2. Marketing Planning

3. Marketing Research

4. Industrial markets and buying behavior of organizations

5. Marketing in the public sector

6. Methods of Marketing Communications

7. Distribution processes

8. Marketing analysis in construction

9. Marketing strategy

10. Less well known "P" of marketing mix

Exercise

13 weeks, 1 hours/week, compulsory

Syllabus

  1. Marketing and its role in business development
  2. Marketing Planning
  3. Marketing Research Industrial
  4. markets and buying behavior of organizations
  5. Marketing in the public sector
  6. Methods of Marketing Communications
  7. Distribution processes
  8. Marketing analysis in construction
  9. Marketing strategy
  10. Less well known "P" of marketing mix