Course Details

Visual Communication Techniques

Academic Year 2024/25

BGB038 course is part of 1 study plan

​ BPC-APS Summer Semester 3rd year

The subject provides basic knowledges of an architect’s work presentation, of graphic, model and other techniques used for grasping and communicating the creative idea of an architectonic work and its presentation to the professional and non-professional public.

Credits

3 credits

Language of instruction

Czech

Semester

summer

Course Guarantor

prof. Ing. arch. Jiljí Šindlar, CSc.

Institute

Link

Forms and criteria of assessment

graded course-unit credit

Entry Knowledge

The subject partly applies the knowledges and skills acquired in the fine arts and interior design seminars. Its character is interdisciplinary and with design studios requiring presentation of partial outputs by means of the up-to-date forms of communication between an architect and the public.

Aims

Skills in communication by visual means, graphic arts, model presentation, utilized materials, surface treatment, exhibition design techniques, scenographic procedures.
Student will manage the goal of the subject, i.e. skills in communication by visual means, graphic arts, model presentation, utilized materials, surface treatment, exhibition design techniques, scenographic procedures.

Offered to foreign students

Not to offer

Course on BUT site

https://www.vut.cz/en/students/courses/detail/282059

Lecture

13 weeks, 2 hours/week, elective

Syllabus

  • 1. Significance of graphic and model expression of the creative idea /inclusive design space/
  • 2. Development of the presentation techniques – history, the present, the future
  • 3. Ideological basis of approach to the expression of a creative design
  • 4. Two-dimensional forms of presentation of the creative idea
  • 5. Materials for work in the 2D system, public presentation – the exhibition design
  • 6. Three-dimensional model technique
  • 7. Scenography in the exhibition design – libretto, skript, documentation for the implementation of exposure /exposition, execution, documentation/
  • 8. Materials and techniques for the work on 3D models
  • 9. Working procedures in the treatment of model materials
  • 10. Surface treatment of graphic and model materials
  • 11. Contemporary presentation systems – forms of a creative work presentation
  • 12. Excursion – manufacturing and execution of expositions on Brno Exhibition Grounds
  • 13. Excursion – scenography (fair exposition, theatre, TV)

Exercise

13 weeks, 2 hours/week, compulsory

Syllabus

  • 1.-2. Dates for analysis
  • 3.-6. Analyses of the implementations
  • 7.-12. Visual presentation
  • 13. Final evaluation of the results of the work